Interesting Article About Melina & Social Media

One of the biggest “rumours” going around the web in regards to Melina’s release is that she was fired due to her use of social media. However, as Melina fans, we know that Melina truly loves to show her appreciation to you on Twitter, and Frank from Social Tech Zone recognises it in his new blog, Has The Phrase “Thank You” Lost Value To Consumers Or Fans? Read a small excerpt from the article below:

Is More Engagement On Social Media The Answer?

No. That’s not the answer. Social Media is great and you all know how much I love it and believe in connecting with people, but it’s not going to restore the “thank you” message from brands or celebrities.

I talked a little earlier about connecting through emotion and feeling. Melina Perez, who is a former professional wrestler for World Wrestling Entertainment was recently let go by the company. A decision that fans didn’t like at all and couldn’t understand why.

I know many of you probably don’t care about wrestling, but this is a good case study example to prove my point about connecting on a higher level to where that “THANK YOU” actually means something.

Now, Melina has been active on social media engaging with fans on Twitter, posting YouTube videos, and podcasts on her blog. Her fans care for her and she makes it a point to show her appreciation back. Here’s a message to the fans after she was released. It’s not generic at all. It’s heart felt and you can tell the support from her fans means the world to her.

If you would like to read the rest of the blog, check it out by clicking here! It’s thought provoking and I hope that those who think that Melina uses social media in a negative way think twice after reading this article.